Last Updated: May 2026
At Lizzie Rue (“we,” “our,” “us”), we take your personal data privacy seriously. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in strict compliance with the Protection of Personal Information Act (POPIA) of South Africa.
1. Information We Collect
We collect personal information that you voluntarily provide to us when you interact with our online store. This includes:
- Identity & Contact Data: Your full name, delivery/shipping address, billing address, email address, and telephone number.
- Customization Data: Brand logos, artwork files, design concepts, and text descriptions uploaded for custom DTF/HTV printing orders.
- Technical & Usage Data: Your IP address, browser type, device information, and browsing behaviour on our website collected via cookies.
2. How We Use Your Personal Information
We process your personal information lawfully and for specific business-related purposes, including:
- Processing, manufacturing, and fulfilling your apparel, accessory, and custom print orders.
- Arranging courier delivery of goods to your physical address.
- Communicating order tracking, digital design mockups, and customer service updates.
- Processing secure payments and managing refunds via our payment gateway.
- Sending promotional marketing emails (only if you have explicitly opted in).
3. Sharing Your Data with Third-Party Service Providers
We do not sell, rent, or trade your personal data. We only share necessary information with trusted third parties to run our online studio operations:
- Payment Gateways: Your card and transaction details are handled exclusively on the secure servers of Payfast by Network. We do not store or see your banking details or credit card numbers.
- Courier & Logistics Services: Your name, phone number, and physical address are shared with local South African courier networks solely to deliver your orders.
- Local Production Partners: If you place a bulk order requiring vendor blanks (such as t-shirts), basic order specifications are shared to source materials. No personal identity data is exposed.
4. Data Security & Storage
- Encryption: Our website uses Secure Socket Layer (SSL) encryption to protect your data during transmission.
- Separate Storage: In compliance with Payfast regulations, customer profiles and order histories are stored securely and completely separate from payment token data.
- Retention: We only retain your personal data for as long as necessary to fulfil order obligations, provide customer support, or meet legal tax requirements in South Africa.
5. Cookies and Tracking Technologies
- Our website uses cookies to enhance your shopping experience (such as keeping items in your shopping cart). You can choose to disable cookies in your browser settings, but it may limit some features of our online store.
6. Your Legal Rights Under POPIA
As a South African consumer, you have the right to:
- Request access to the personal information we hold about you.
- Request that we correct or update inaccurate or outdated personal details.
- Object to your data being used for direct marketing.
- Request that we permanently delete your personal information from our active databases (provided it does not conflict with outstanding financial or legal obligations).
7. Contact Us
If you have any questions about this Privacy Policy, your rights under POPIA, or wish to update your personal data, please contact our studio at:
Email: admin@lizzierue.co.za
Telephone: +27 041-110-2888
Physical Address: 66 Errol Drive, Framesby, Port Elizabeth, 6045